7 Tips for Promoting Your Small Business on Social Media

7 Tips for Promoting Your Small Business on Social Media

As a business owner, you soon learn that being cost-effective is a worthwhile skill. And when it comes to marketing, you can hardly be more cost-effective than when utilizing social media. It is free, it has an extensive reach, and you can easily engage a large audience. But this is precisely why you will face substantial competition, even in your local market. So, let’s go over the basics of promoting your small business on social media and how to tackle it all with success.

Promoting your small business on social media

While we will cover the basics, it is worth noting that there is no one-size-fits-all plan for social media promotion. Different businesses require different strategies depending on whether they provide products or services. B2B will also need a different approach to social media than B2C ones. And if you factor in other types of marketing, you’ll soon realize how complicated and interconnected social media can be. So, while the following tips will cover the basics of social media marketing, don’t take it as a full-fledged guide. Instead, use them as inspiration for further research.

Make a plan

While social media is relatively easy to get into, it isn’t something you should tackle without ample forethought. Social media marketing, just like any other form of digital marketing, is best tackled by first outlining a long-term plan and establishing key goals. Doing so will help you see which approach will best serve your company and what content to focus on. Furthermore, you can outline how to work on brand development and which steps to take in order to establish your brand as a well-known name in the local market.

A group of people working on a plan, showing what promoting your small business on social media will entail.

If you wish to tackle social media with due care, making a plan is a must.

Quality over quantity

No matter what type of marketing you are dealing with, quality over quantity is slowly becoming the norm. And social media is no exception. Long gone are the days when you could only post generic marketing content and hope for the best. Today, your content needs to be informative, stackable, and in line with your brand. Ideally, you will plan out your content to have a natural flow. Experienced marketing managers even use marketing storytelling to make their social media posts extra engaging.

Pick the right platforms

Upon closer inspection, you will see that social media is a relatively broad term encompassing various platforms. Facebook, Instagram, LinkedIn, Twitter… All these are viable options for social media marketing. And there are few small businesses out there that can or should try to make use of all of them. While doing so may seem intuitive, it is actually a common mistake that small businesses make. Namely, you are far more likely to spread yourself too thin and yield little actual results by doing so. In practice, it is far better to focus on a single platform. That way, you can closely monitor your marketing performance and make effective changes.

A person holding a phone with various social media platforms.

Depending on your brand different platforms will yield different marketing results.

Know who you are targeting

Another relatively common mistake small businesses make is to try and target everyone. They believe that casting a wide net increases their chances of finding customers. Again, it seems intuitive but is counterproductive. The more effective option is first to outline your target audience carefully. Depending on age, gender, education level, and employment status, your audience will prefer different content. And if you cannot outline which content resonates best with your target audience, you will have a hard time reaching them.

Outlining your target demographic is especially important for off-page SEO and SEO management in general. If you prepare correctly, you can use it to boost your ranking. But, if you don’t outline who you are targeting, you will have a somewhat difficult time climbing the SEO ranks.

Keep up with marketing trends

Marketing trends, just like any other trends, come and go. But unfortunately, if you are to have a fighting chance in modern marketing, you need to be aware of the ongoing trends. Whether or not you should abide by them depends on your business and your brand. Trying to follow all the trends is just as foolish as not following any. So, once you learn what your brand is all about and how it works within the social media landscape, you should do your best to keep up with marketing trends and use those that work well.

Build relationships

The point of social media marketing isn’t to push your content to uninterested viewers. It is to build relationships with people that find your brand interesting. Therefore, be prepared to actively manage your social media account and not simply use it as a posting board for marketing content. Experienced managers know how important it is to answer questions, incentivize engagements and work on relationship building. This relationship-building is not something you should try to learn along the way. Again, we strongly recommend that you research it and know what it means to converse as a marketing manager and how to build your brand through customer management.

A customer having a video chat with a company representative.

The key to promoting your small business on social media is knowing how to establish customer relationships.

Make use of marketing tools

The final tip we have for you is to make use of the available marketing tools. Scheduling, analytics, content creation… All can be made easier and far more straightforward by using the right tools. Here you can especially make use of a more experienced marketing manager as they can point you in the right direction. While you shouldn’t spend a fortune on marketing tools, we would also advise you against trying to be too thrifty. For most of the tools, you really do get what you paid for.

Final thoughts

As you can see, there is a lot to learn when it comes to promoting your small business on social media. Therefore, we advise you to take your time and not rush into it. The more you can prepare, the better you will set up your marketing campaign.

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Meta: Plan on promoting your small business on social media? Then you better learn the basics and keep our tips in mind.

 

Digital Marketing 101 and why use it to help your brand with selling!

Digital Marketing 101 and why use it to help your brand with selling!

What is marketing and more specifically digital marketing?

As a brand, you must be talking about digital marketing so often. You may even think you are doing it right. But what exactly is marketing? How do you know that you’re doing it correctly?

Well, let’s see.

Good marketing is what enables companies to sell their products and services. Brands use marketing to involve advertising, packaging, branding, promotions, and others. Marketing involves all the activities that brands undertake to ensure that their products become well known by their consumers. Brands want to be chosen over their competitors and digital marketing helps with that process.

The strategies you use in your marketing play a crucial role in converting your products or services into cash. It also determines the consistency and number of sales a company can make in a given period.

So, what’s the relationship between marketing and selling?

Marketing vs. Selling

Although they are related, they are different, and each plays an independent role. Selling involves brands’ processes to turn goods or services into cash. Good marketing is what results in selling. No one will buy something they have never heard of. Customers depend on referrals from others to choose whether or not to buy a product.

Marketing helps build a good relationship between brands and consumers as it focuses on satisfactorily meeting clients’ needs. Product testing is a way to ensure that products are always available and meet the client’s expectations.

Simply put, marketing is majorly about maintaining a good relationship with clients. While selling focuses on making money for the brand in exchange for their products or services.

To ensure large sales and clients are satisfied, companies need to invest in different modes of marketing themselves.

With the current setup and globalization, companies that care about their sales and clients may need to introduce digital marketing.

Why Digital Marketing? 

Now that we are in a digital world, I hope you understand what digital marketing is.

It is simply using the internet to communicate to clients about one’s services and products. Digital marketing is marketing through social media, emails, website pages, and any other place on the internet.

As you know, the whole world has moved to the internet, and all forms of transactions take place on the internet.

As a brand, the digital market may be favorable compared to other forms of marketing because:

It is affordable. The cost to advertise and sell your services or product online is way cheaper than if you do the same with traditional marketing.

It gives you global exposure. Through the internet, you can reach a bigger audience and get clients from all over the world, if that’s your target.

It gives you room to build your brand. The internet is a place where you can write all the information about your brand and let as many people as you won’t know about it.

You can measure your progress based on the number of conversions, shares, and likes that your page or content gets. This way, you can tell if you are on the right track or need to up your game, unlike the traditional way where everything is trial and error.

6 Best Keyword Research Tools for SEO

6 Best Keyword Research Tools for SEO

Anyone with a website, blog, or online store knows that SEO is the key to online success. Because without proper optimization, you won’t be visible enough to benefit from all the potential web traffic. And one of the vital parts of SEO is keyword research. With proper research, you would learn where to focus your content and how to build your efforts around it. However, you will need some of the best keyword research tools for SEO to get the right selection of critical keywords.

Some of the best free and paid keyword research tools for SEO

Fortunately, there are hundreds of available keyword research tools you can use. Some of them specialize in finding the right keywords only. At the same time, others are full SEO suites, convenient for all types of marketing projects. Many also range from options suitable for beginners in SEO to highly advanced solutions. Nevertheless, depending on your particular needs, they will provide the necessary data to help you push your online content to the top.

To help you target the right keywords, here are some of the best keyword research tools for SEO you can use to streamline your marketing workflow:

  1. KWfinder by Mangools
  2. Ahrefs Keyword Explorer
  3. Moz Keyword Explorer
  4. Google Trends
  5. Google Keyword Planner
  6. Serpstat

1. KWfinder by Mangools

KWfinder is your best option when you need a tool that specializes in keyword research. It allows you to follow historical trends and create content based on the results. You can identify keywords that are popular at a certain period and use it to your advantage. Overall, it supports results from 52 thousand locations, including countries, cities, and districts. With such coverage, you can get some quite specific results.

The best part is that KWfinder displays the keyword difficulty score for each result. In addition, this tool helps you see what your competitors are doing. Simply enter the web address (URL) of your competitors and check what they rank for. With both free and paid options, this intuitive tool should be a part of everyone’s SEO arsenal.

2. Ahrefs Keyword Explorer

When you want a tool that will help you avoid common keyword research mistakes and stay on the right path, Ahrefs Keyword Explorer is the right option. It will provide you with in-depth information for each keyword and even go a step further. For every keyword, you can see the number of potential clicks you may get from search engines. This includes estimates from various sources, such as Google, Bing, YouTube, Amazon, etc. On top of it, you will get the exact number of backlinks you need to rank on Google’s first page. In addition, Ahrefs Keyword Explorer offers an outstanding interface.

3. Moz Keyword Explorer

If you want a more universal solution, Moz Keyword Explorer is the right choice. In general, the Moz platform provides several quite helpful research tools. But, Keyword Explorer is essential when you need a deep keyword and SERP analysis for your marketing efforts. You can use any URL, search for keywords, and analyze the difficulty, volume, and organic CTR. On top of it, you will get suggestions for any similar terms you are interested in. In addition, Moz Keyword Explorer rates the keywords and gives them the priority score. This is helpful when you need to evaluate how relevant keywords will be for your industry.

4. Google Trends

Google Trends allows you to find specific keywords while taking content marketing trends into consideration. With comparison, you can see the popularity of each keyword for a particular period. This metric of “average interest” is essential because it can help you with your content planning and publishing schedule. For example, you can find which piece of watersport gear is popular during the summer season, so that you can plan and publish the content or the product offer when the demand is high. In essence, being able to properly “time” your content is fundamental for any marketing and business success.

5. Google Keyword Planner

No list of keyword research tools is complete without Google Keyword Planner. Most of all because all the information you are getting is coming directly from the most popular search engine. While primarily made with ads in mind, this tool is adequately useful for SEO in general. However, you will need a Google Ads account to use this free tool. Before, this keyword planner displayed the exact number of search volumes for any keywords. But it has changed since, and now you can see only the ranges. Still, the comprehensive data, details, and available suggestions you get are making it essential for anyone serious with SEO.

6. Serpstat

Serpstat is a robust SEO platform where keyword research is just one of the options. Even though it doesn’t specialize in keyword research, this feature is still quite functional. One of the most distinguishing characteristics is URL-oriented results. You can simply enter the desired URL (including your competitors), and you will get vast information about the scope of the keywords. This includes:

  • historical information
  • organization by page, ranking, or other parameters
  • easy comparison of keywords and phrases
  • statistics during significant changes (like algorithm updates)
  • and others

Serpstat also gives you suggestions and shows search questions based on real inquiries. This is quite helpful, considering you will need insight into what people are actually searching for on the internet.

Conclusion

Feel free to explore this list of the best keyword research tools for SEO with comprehensive keyword analysis. They are essential because you can easily get a broad range of diverse and related ideas. Most of these tools will let you perform a detailed search necessary to find the most convenient terms to drive traffic to your website. When you want to expand your website’s potential, analyzing given opportunities and filling the keyword gaps is an essential part of the process. By utilizing their features, not only will you find the right keyword combinations, but you will also get a better insight into the general condition of your website’s SEO.

Meta: Check out our list of some of the best keyword research tools for SEO you can use to optimize your blog, shop, or business website.

Content Marketing Trends for 2021

Content Marketing Trends for 2021

Computer screen that says

If you know anything about SEO, you probably know that content is king. But not all kinds of content are equally valuable all the time. Like any other type of marketing, content marketing changes all the time – trends come and go with seasons. To stay successful, you must adapt to these changes. The best way to do that is to stay on top of content marketing trends and develop your strategies in accordance with them. So what kind of content is popular in 2021? What should you do to improve your content strategies? And what are some things that you need to avoid?

Why do you need to follow content marketing trends for 2021?

SEO is a very dynamic field where things change all the time. From updates to Google’s algorithms to user behavior changes, new developments constantly affect what works and what doesn’t. That’s why one of the best things you can do for your SEO is to stay up to date on the various new trends. Since content marketing is typically a big part of SEO, staying on top of marketing trends in this area of business will make a huge difference. You’ll be able to compete with other businesses without falling behind and keep your users’ attention through all the changes that happen in the industry.

Graphs showing marketing trends over time.

Keep up with the changes in content marketing trends to improve your own strategy.

What are some of the biggest content marketing trends this year?

There are many things you can do to improve your content marketing strategy in 2021. But a good place to start would be following the most important trends. So what do you need to focus on?

Value-driven content takes precedence

The internet is a vast place with a lot of content. Whatever your niche is, you are definitely not the only one in it – there are probably dozens if not hundreds of blogs, YouTube accounts, and Instagram feeds about the same thing. So how can you plan a marketing strategy that makes you stand out in a sea of competitors? The answer lies in creating content that has a lot of value. Don’t just post about your own products and services – give the readers additional information about your niche, offer tips, and create content that they will like. Basically, create content for your users, not for marketing. It sounds counterintuitive, but it works!

Interactive content makes a huge difference

These days, users are not satisfied with simply consuming content. They want to be able to do more, even create content themselves! This is why interactive content has become such a huge deal. It can take many forms, from online quizzes to cost calculators to avatar makers. Choose something that works for your business.

Person browsing a website on a tablet.

Allowing users to interact with your content will make them happy.

Visual content is gaining importance

Many of us still think of blog posts first when we hear the word “content”. But that’s not the only thing you can post. Visual content in the form of videos, photos, and infographics is becoming increasingly popular. Just look at how many businesses use Instagram, TikTok, and YouTube. Getting in on this trend can be a bit expensive, especially if you want to produce high-quality videos. But the investment is worth it.

Repurposing content for different platforms is a good idea

The content you post should always be original – not only is plagiarism illegal, but it also doesn’t add any value to your posts. However, that doesn’t mean that you can’t use your existing content in new and exciting ways. Take an image that you’re particularly proud of and use it for social media marketing, for example. Or film a video based on a blog post that got many hits and share it on YouTube. If you already have YouTube, edit and cut your videos to post them on TikTok and Instagram. Get the most out of your content without wasting any resources by editing, updating, and reusing what you can.

Specializing for a narrow niche is necessary

The shotgun approach has never been particularly effective in marketing. Trying to target absolutely everyone requires watering down your content in an attempt to make it more universal. But this often just ends with your posts missing the mark with everyone instead.

A darts target.

Defining a specific audience for your marketing makes it easier to target them successfully.

So, zero in on who you really want to attract and create content specifically for your target audience. If your business has a physical location or a service area, you may, for example, want to focus on marketing to locals. This will require creating content specifically for local SEO, which will help with positioning within your area and increase your visibility in a specific location. Or you can specialize in niche content that not many people post about. Instead of, for example, talking about gardening in general, focus on how to grow flowers in a specific climate; instead of giving parenting tips, talk about raising toddlers in your state specifically. Don’t just post about entertainment. Focus on a specific genre of music or even a specific artist.

It’s all about personalization

To go even further than just specializing in a specific topic, you should adapt your content to the individual. Users appreciate being treated as individuals rather than just another number in your statistic. Therefore, showing that you care about their personal preferences and interests will go a long way in pleasing them. There are many ways to do this, such as using their name in emails, making your website responsive so it adjusts to their location and using their previous interactions with your website to personalize ads and content they see. But before you can do that, you’ll need to learn as much as you can about your users. Invest in ways to collect data, such as CRM software and even artificial intelligence.

How can you stay on top of content marketing trends for 2021?

Staying up to date on content marketing trends requires continuous work. Even if you know exactly what’s on-trend right now, the nature of trends is changing. You’ll need to keep up! So make sure to do your research regularly. Subscribe to a trustworthy news source about SEO and content marketing and keep an eye out for updates from Google. Finally, invest in quality market research. You may be able to predict changes before they happen and even create trends of your own. Or, at the very least, you can learn from your competition by taking a closer look at what they’re doing.