Hustling Hotties University

Your Business Foundation & Marketing Strategy Toolkit

A self-paced membership program that helps you stop guessing and start growing. Inside HHU, you’ll learn how to build your brand, attract clients, and create systems that support consistent income.

Podcast to Wealth

Build a Platform. Become the Expert. Monetize Your Voice.

A 4-week course that teaches you how to launch and grow a podcast that builds authority, attracts aligned clients, and becomes a powerful content machine for your brand.

Business Strategy VIP Day

One Day. Total Clarity. Your Custom Business Growth Plan.

This is for you if you need eyes on your business and a strategic plan to move forward. During this high-touch, 1:1 experience, we’ll map out your next 90 days—offers, marketing, and systems—in one focused day.

SHOP ALL

hair by shima beauty salon llc

Shima is a hairdresser who focuses on taking care of natural hair for African American women. Her goal is to make women love their hair no matter its style. She had consistent clientele, but she wanted a place to showcase her work, and clients could book their appointments from her website.

TARGET AUDIENCE:
Shima’s target audience was women from the ages of 35 to 45 who were tech-savvy. They were moms.

CHALLENGE:
Shima used a 3rd party scheduler to book her appointments and showcase her work, but it charged her a significant fee to use its services. The goal of her website was to allow her to pay fewer fees and have complete control of her client’s booking process.

THOUGHT PROCESS:
Build an efficient, simple but elegant website that allows clients to not only see Shima’s level of work through a photo gallery

THE SOLUTION:
I built a 3-page WordPress website with a dynamic homepage, an information-rich about page, and a gallery page. The site was integrated with an acuity scheduler so her clients could make appointments and google maps for locating the salon. All social media icons were added and connected to the corresponding social media platforms.

hbs

hair by shima 2

Ready to aim higher for your online business?

Meet Janelle A Jones: brand consultant extraordinaire, entrepreneurial queen, marketing expert, explorer of cities, author, mother, & most importantly— here for you & your business.

contact janelle now

aBOUT 3

Ever feel like you’re doing everything right and

Ever feel like you’re doing everything right and still hearing crickets?

Oh, I’ve been there, friend.

I remember pouring my heart into a launch –
I had the strategy, the passion, the late-night work sessions –
And then… total flop.

I got like 1 sale (and it was from my mom, bless her).

I felt defeated, frustrated, and started wondering,
“Is it me? What am I missing?”

Here’s the truth:
Sometimes you can check every box
And things still don’t go as planned.

It doesn’t mean you’re not cut out for this.
It means there’s a lesson hiding in that silence.

For me, that flop was a wake-up call
to pivot my strategy and dig deeper
into what my audience needed.

It was painful on the ego (yes, I had an ugly-cry moment or two),
but it made me a better entrepreneur in the long run. 🌱

So if you’re in that spot –
scratching your head because you did all the things
and it’s still not clicking –

Please don’t you dare see it as your sign to quit.

See it as your sign to adjust and adapt.

Even veteran entrepreneurs have launch failures and faceplants.
(Trust me, behind every “overnight success” are a bunch of hidden failures.)

Have you ever had a project or launch fall flat?
How did you bounce back?

💬 Share your story below – let’s learn from each other’s missteps.

And if you’re sitting in the middle of a flop right now
and need some encouragement or ideas,
drop a ❤️ in the comments.

I’ve got your back, and I’m here to help you figure it out.

#entrepreneurjourney #failforward #resilience #growthmindset #marketingstrategy #veteranentrepreneur #femaleentrepreneur #businesscoach #momboss #learningbydoing

No one talks about this part of entrepreneurship.

No one talks about this part of entrepreneurship.

Starting a business is exciting – the big idea, the launch, the rush of that “I’m doing this!” feeling.

But keeping it running after the excitement fades?

Girl, that’s where the real work begins. 🙌

When the late nights kick in and the coffee goes cold, you find out what you’re made of.

It’s in those unglamorous grind days that you’re actually building something that lasts.

I’ve been there – knees deep in paperwork at 2 AM while the world sleeps – wondering if anyone cares about my little business.

But let me tell you...

Sticking it out through the tough middle is what separates the dreamers from the doers.

Every successful entrepreneur mom you see out there has fought through moments of doubt and fatigue.

So if you’re in that stage where the novelty’s worn off and it just feels hard, know that you’re not alone.

This is the part that builds empires.
One unsexy day at a time.

You’ve got the strength to carry on, and I’m cheering you through it.

What’s been the toughest “keep-it-running” moment for you so far?

💬 Drop a comment and let’s get real – we’re in this together.

And if you know a fellow hustler who needs this reminder, tag her below. 👇

#entrepreneurlife #realtalk #keepgoing #womeninbusiness #mompreneur #businessjourney #hustlinghotties #smallbusinessowner #bosslady #neverquit

Throwing it back to a day that left me feeling com

Throwing it back to a day that left me feeling completely renewed.

A sweet friend gifted me a stretching session, and wow — I didn’t realize how much my body and mind needed it.
It was calm, intentional, and left me feeling like a whole new person.

This day reminded me that self-care doesn’t have to be solo — sometimes the best kind of care comes from those who love us enough to say, “Hey, you deserve to slow down.” ❤️

Here’s to thoughtful friends and peaceful moments that recharge us.

Have you ever tried a stretching session like this?
👇 Drop your fave self-care activity in the comments — I’m always looking for new ideas!

#SelfCare #TBT #WellnessJourney #StretchingSession #IntentionalLiving #SlowDownToRecharge #GratefulHeart #WellnessWithFriends #throwbackthursday #throw

Sometimes I miss the steady paycheck. The direct

Sometimes I miss the steady paycheck.
The direct deposit. The predictable schedule.

But then I remember—
↳ I was tired there, too.
↳ Tired of asking for PTO.
↳ Tired of defending why I left at 4:55.
↳ Tired of shrinking myself to make other people comfortable.

Now I get to build something mine.
Now I work with clients I enjoy.
Now I run my day—instead of it running me.

Entrepreneurship isn’t always easier. But it’s mine.
And that freedom?
That’s the part I’m never giving up.

Would you ever go back to a 9–5? Let’s talk about it in the comments.

Drop a “Freedom first” if your business gave you your time back.
Tag the friend who’s one side hustle away from quitting.

#QuitThe9to5 #FreedomLifestyle #EntrepreneurFreedom #CEOChronicles #BuiltNotBorrowed #WorkOnYourTerms #MyBusinessMyRules

They said, “That’s expensive.” I said, “T

They said, “That’s expensive.”
I said, “That’s expertise.”

At some point, you stop defending your prices and start owning your value. Because when someone questions your rate, what they’re saying is, “I don’t understand what it takes to do what you do.”

And that’s okay.
They’re not your people.

You didn’t pour years into mastering your craft, building your systems, and showing up consistently just to explain why your price is “high.” You’re not charging for the hour—you’re charging for the results, the clarity, the shortcut.

You’re the solution. Period.

Say “No more discounts” in the comments if you’re done shrinking your rates to make people comfortable.

Tag a friend who needs to hear this today.
And if this gave you a mindset shift, save it as your reminder to stay in your worth.

#KnowYourWorth #NoMoreDiscounts #ChargeYourValue #WomenInBusiness #MoneyMindsetShift #AlignedClientsOnly #CEOEnergy

Load More... Follow on Instagram

MEET JANELLE JONES

YOUR MARKETING BUSINESS STRATEGIST