Do you take a good, hard look at your team’s marketing strategy every year?
If not then you should. An annual marketing strategy helps you set your marketing on the right course to make your company’s business goals a reality.
To start, let’s dive into the essentials of a marketing plan
- Understand your customers
- Define your target audience.
- Write SMART goals.
- Analyze your tactics.
- Set your budget.
Read the 17 effective Marketing Techniques & Strategies that you should try in your business.
1. Identify your buyer persona
Knowing your audience inside-out gives a sense of their liking and personality. A marketing strategy works well when they hit the pain points and fears of consumers providing them with a solution.
Create a fictional representation of your ideal customers based on data and research and list everything about them that can benefit you with selling them. Start with their:
– Income level
– Demographics (age, gender, location)
2. Know your Audience
With the growing diversity of marketing styles and strategies, it’s easy to forget about the importance of knowing your audience. However, we often don’t realize that knowing your audience is the first step towards building your great marketing campaign.
Once you know your audience well, you will know exactly what to show them. Their preferences, choices, tastes, likes, and dislikes. You can market to them to gauge interest in your product/service accordingly.
The key is to the market research well and knowing what is that your target audience wants to hear. You can start by developing a customer persona where you can put in details of their education, income level, family life, career, personality traits etc. Other ways include taking surveys, understanding them from the social media world through comments, profiles. And, lastly witness their social habits (online as well as offline).
So, now that you know that it’s gonna take some work to get your first marketing step right. Are you ready to know your audience well?
3. Double-down on what works
In business, know what’s working for you so you can double down on that. It certainly takes effort to do the work and sign each client. But once you learn where the most output is coming from, it’s wise to repeat that very action frequently.
Establish a strategy around all the activities that bring you profit. Take those steps every single day. The right strategy and consistent efforts will help you achieve goals faster.
Start with making a list of activities that work for you in your business…
4. Create or Update a Website to own your online presence
Modern marketing requires a web presence. To showcase your brand name, a website seems to be super important. All the information about your product/service and keeping it up-to-date is essential for your website to have.
Your domain is your web address for your target audience to come and learn about you, and eventually purchase from you. It’s not necessary to build a fully functional ecommerce/online store. But what you do or how people can reach out to you is what you can update on your site.
Another key is to make it visually appealing. Your visitors need to be impressed to buy from you. It might look fancy however marketing is about stylizing to express the character of your business.
Have you started building your website yet?
5. Build your Website with a CMS template
For a smooth and customer attraction website, buy a CMS template or theme and build your website with it. Browsing these responsive websites makes it easier for customers to jump on different sections of the website with ease.
This enables customers to spend more time on our site and gives us an opportunity to hold them onto our website and try and fetch their contact details. Another advantage is that a CMS template built site makes the backend pretty smooth and easy to use.
What did you use to build your site?
6. Introduce yourself to other local business owners
You never really know who you left an impression on. Sometimes people can be impressed by your words or remember you from your work, support, it can be anything. Moreover, to socialise, it’s great to build connections with other local business owners. Not just from a business perspective but being friends with like-minded people keeps you in a happy zone.
Try it tomorrow morning!
7. Design a logo and other assets
Building and having all brand assets in one place is vital. To create a recognizable, timeless, and represent your personality through the brand, it is important that your representation clearly depicts that.
Brand logo is your brand image. Starting with logo, that is the first thing your audience sees when they reach onto your website or see creatives from you.
There are many freelancing platforms where you can get your logo and other brand assets done. Some of them are Fiverr, Upwork, and Toptal. You can also hire a VA who’s good at graphic designing or use Canva.com to DIY.
8. Consider Blogging to attract prospects to your website
Now that the website is ready, it’s time to bring in some traction. The most traditional and trendiest to bring in traffic is through “Blogging”. Updating your site with the information that can help your target audience can be fruitful in multiple ways. It can help you increase your email list & generate valuable comments.
Nurturing your email lists means getting in touch with your target audience frequently. It’s a step further of just knowing your ideal client is. Blogging can help visitors understand that you’re equipped with the skills that they need for the work to get done.
Opportunity is endless when you consider blogging to attract prospects to your website. Are you ready to get familiar with your prospects?
9. Use free promotional tools
In business & marketing, it’s so important to leverage promotional tools. Sometimes, we don’t realize how some free promotional tools can also help us in multiple ways. Starting with buffer, a social media post scheduling tool. Instead of spending so much time each day or missing to post at the decided time each day, you can batch your posts and schedule on the buffer.
When you’re starting new in business, getting a trial would be amazing and then investing in the premium plans when at use. There are so many tools that can help increase the productivity, brand awareness, building systems, and so much more.
Asana, Hootsuite, Canva, Trello, Unsplash, Slack, Skype, Drive, etc. are some amazing tools for communication, productivity, and marketing. And, the best part is that they’re for free at the initial plans.
10. Create or update your brochure
Marketing is an essential part of any business. And, brochures are one of the elements that we’ve used from the get-go. How can this be not on our list when we’re talking about business & marketing. Whichever stage of business you’re in, it’s time to have a brochure to share with your audience. If you already own one then maybe it’s time to upgrade it.
By upgrading, I also mean that you can transform it to digital one, after all that’s where the world is hanging out. You want to make it easy for your audience to learn about your skills and brochure is one of the straight-forward ways to do that.
So, are you ready to create or update your brochure to grow fast?
If you would like help setting up your marketing strategy book a call with Janelle today janelleajones.com.
11. Identify your buyer persona
To build a solid foothold on the online platform, just creating a website or social media presence isn’t enough. You must make it functional & optimize in different ways. Creating a digital version of your brochure for your website will not only help anyone learn about your specific skill set on the planet. But you can also giveaway it in exchange for your audience’s email or phone number. This can help you generate leads while making people aware of your brand.
Do you share any giveaways with your audience at the moment?
12. Promote yourself on social media
Over the years, social media has become essential to include in your branding strategy. Along with helping you to build a brand voice consistency, social media is super creative and fun to play with. You get to portray your creative head and also collaborate with some cool brands that can help you grow in the online world.
Content has always been the king. The more relatable content you post, the more traction it’s gonna bring in. Leading you to grow yourself on social media.
13. Build out your social media strategy
Whether it’s posting, creating creative content for your target audience, engaging with your audience, or batching posts, it’s important to build out a social media strategy to have it all implemented. It is practically not possible to create content each day and post at the right time.
- Start with aligning your content and social media marketing goals.
- Get an audit done.
- Find inspiration and create or get your posts created.
- Evaluate and adjust your batching.
14. Plan! An email marketing strategy
We know time is your most precious resource. You shouldn’t have to waste it fussing with complicated email platforms. An effective email marketing strategy helps you to save time, convert prospects into customers, and turn first-time buyers into recurring customers. Grow your business, set up a perfect marketing strategy, drive conversions and boost your revenue.
15. Offer a free download or a free gift to entice people to give you their email address
Free Gifts attract ideal clients. By providing a valuable gift your potential client will be encouraged to provide you with their contact details.
In ten hours or less, you could have many more of your homepage visitors excitedly joining your email list – by offering them a free gift that solves a problem.
16. Stay on top of current and growing trends, such as social media platforms or tools.
Trends come and go and it’s tempting to keep ignoring it all and keep plugging along with your head down. No matter where you work or what your career is, one thing we all have in common is that in today’s fast-paced world it is paramount to stay on top of the latest industry and business trends.
Successful people find ways to stay ahead of the curve. They keep themselves informed to identify and then take advantage of new opportunities.
Staying on top of current and growing trends keeps us up-to-date, helps us to earn respect, and brings new opportunities for growth.
Businesses that plan for growth are more successful than those that standstill. Keep up with developments in your sector, follow consumer trends, invest in new technology.
17. Invest in ads
Along with organic marketing, investing in paid marketing is a fantastic way to highlight your brand, connect more users, and bringing in more traction in lesser time. If targeted well, the ROI of ads is huge as it can connect you with your prospects.
Unlike in traditional advertising where you have to spent thousands of dollars to show few seconds of ads in front of a broader audience. Social media is a great way to showcase your ad to your target market within budget. For more marketing strategy tips sign up for your Janelle’s marketing guide at freegiftfromjanelle.com.
So, it’s highly recommended to consider investing in ads while creating an online marketing plan and campaign. Comment your questions below about paid media and marketing.