SEO or PPC: What’s Best for Your Business?

SEO or PPC: What’s Best for Your Business?

A man creating an SEO or PPC marketing strategy.

If you need to bring visitors to your business website, there are plenty of ways to do it. However, most companies decide to go for either SEO or PPC. Both are well established, and we know that both work, but what’s best for your business? Well, that’s what you’re here to find out. 

If you ask an expert to explain the difference between the two, in short, they’ll tell you that PPC costs money but brings results quickly, while SEO takes time, but it doesn’t have to cost you a dime. So, in theory, choosing the right strategy should be easy. However, it’s a bit trickier than we all might want it to be. 

In digital marketing, every tactic has some pros and cons. So, we can’t generalize. Instead, you’ll have to think it through and figure out the right path to follow for your case. And to help you do it, we need to start from the top.

What is SEO?

Search Engine Optimization (SEO) is the process of enhancing your website’s visibility in search engines like Google. It’s not something you can just add to your website, but the things you do to it. It involves marketing, web design, and public relations, all in small doses.

In essence, the better your SEO score is, the higher you’ll rank in the search pages (SERPs) when people search for keywords relevant to your business. And the goal is to get to the first page of Google, ideally to the top three results.

Of course, it takes time to get there. But once you do, you’ll stay there for some time, even if you don’t add to it. It helps your website on a fundamental level, making it more trustworthy and authoritative. And the more you work on it, the more organic traffic you’ll get.

A man looking at SEO campaign results.

SEO will bring you lots of organic traffic, but you’ll have to wait for it.

What is PPC?

Pay-Per-Click (PPC) advertising is a different animal altogether. It’s a method where you pay for each visitor that clicks on your site. As soon as you set it up, you’ll see results. However, it’ll work only for as long as you pump money into it. The moment you stop, people will stop coming in.

That said, PPC brings plenty of benefits to the game. Learn how to set it, start the campaign at the right moment, and you can make your revenue skyrocket. It’s great to put your name out there or as a boost to an ongoing marketing strategy. Just make sure that your PPC campaign is mobile-friendly and that you adjust it to mobile users. If you follow the proper practices, it’ll help your company grow.

What’s the Difference Between the Two? 

As you can see, these two are nothing alike. However, no matter if you go for SEO or PPC, you’re trying to drive traffic to your website. Thus, they’re doing the same thing, but how they do it is different.

Here’s an analogy to help you wrap your head around it. Think of PPC as renting a great home and SEO as building your dream house. In each case, you get a fantastic place to live, but the terms under which you get it aren’t the same. If you rent it, you can move in right away, but you can use the space only for as long as you’re paying rent. On the other hand, building the house will take time, but once it’s done, it’ll be yours.

So, PPC is great for achieving short-term goals. You don’t have to worry about maintenance, and you can ride the wave of traffic for as long as you need it. But to bring things to another level, you’ll want to work on both PPC and SEO. And here’s why.

A person researching the web for PPC tactics.

Both SEO and PPC bring you visitors, but they do it differently.

Does PPC Affect SEO?

Technically, PPC doesn’t affect your SEO. However, it gives it a boost in a way you wouldn’t expect.

Chances are that users interested in what you offer will frequently search the terms you want to rank for, and every time they do it, they’ll see your PPC ad. So, even if they don’t click on it, they’ll probably click on one of your organic results once they see it. They might be ignoring PPC ads, but they’ll be familiar with your business and see you as a credible source.

Think of SEO and PPC as channels that feed off of each other. Naturally, you want to get as much organic traffic as possible, but following the best practices isn’t always easy. PPC makes it easier, and it helps you maximize your SEO efforts. It’s a shortcut to great results, and if you can, why wouldn’t you use it?

What Should You Go For? 

As we mentioned, it would be best if you could find a way not to choose between the two. That said, if you’re at the beginning with your business or you’re new in the world of digital marketing, you might want to start with PPC.

It’ll help you get the ball rolling and make your first money from online advertising. However, you should also work on your content and create relationships with other experts from your niche so that you can hope for some results from SEO.

On top of that, PPC is great for testing out your keyword groups. Use your favorite keyword research tool, find the phrases your audience searches for and wants to click on, and use that knowledge to bring your SEO a step up. Of course, once you’re done with one group of keywords, move on to another one. It’s a fantastic trick for improving your content and growing your reach, and you can use it all the time.

A man and a woman high-fiving in an office.

Combining the two will bring you the best results.

The Bottom Line

So, SEO or PPC, what do you think would be best for your business? The former is a marathon, while the latter is a sprint, and they both bring their share of good things for your company. If you aren’t looking for an integrated marketing approach and want to go with just one, make sure to think your choice through. SEO is the way to go if you’re not in a rush and are looking for long-term results. But if you’re after a quick spike on your sales curve, PPC will get it for you. Decide what you need and choose wisely.

Ranking factors to keep in mind in 2022

Ranking factors to keep in mind in 2022

Very few marketers, if any, don’t fervently practice Search Engine Optimization (SEO) nowadays. This series of best practices allows content to rank higher in Search Engine Results Pages (SERPs). In doing so, said content can generate more traffic, acquire more leads, and ultimately secure conversions. Still, this field is intensely competitive, and SEO ranking factors change over time. They don’t just emerge and subside overnight, of course, but Google evolves, and its ranking factors follow suit. Keeping an eye on this can undoubtedly give marketers an edge, so let us highlight some crucial ranking factors to keep in mind in 2022.

Adjusting strategies for 2022

But first, let’s very briefly establish how exactly you may put this kind of foresight to use.

For one, SEO overlaps with web design and similar practices you may wish to inform. But perhaps most importantly, it directly affects content marketing. So, you may use these trends to proactively adjust your content and enhance its effectiveness.

Examples of emerging strategies for 2022 include:

    • Interactivity; digital audiences increasingly value interactivity, as opposed to static content.
    • Animation; for that matter, animation in social media posts and other outreach also continues to yield great results.
    • Specialization; finally, content-wise, subject specialization increasingly becomes the better option toward satisfying more invested, knowledgeable audiences.

Should this front interest you, we have written an article that explores it in more depth.

Conversely, as ranking factors change over time, some other practices begin to fall out of favor or lose significance. But fear not, we will touch on those too.

Ranking factors to keep in mind in 2022

Now, there are over 200 ranking factors – and you can’t reasonably cater to every one of them. However, you may prioritize and keep an eye on what Google values more as time goes on.

#1 Page Experience

Perhaps most importantly, Page Experience remains a core part of Google’s continued push for excellent user experience. Here, there are a few different things to mind:

    • Page Experience is not in itself a ranking factor, but directly affects multiple others.
    • It leans considerably toward mobile-friendliness, which too is a ranking factor.
    • It includes Core Web Vitals and other signals, but not all Web Vitals.

To visualize exactly what it includes, Google offers this handy illustration:

An illustration of search signals for page experience by Google.

For one, its current value aside, Page Experience will most certainly inform SEO more in the future. That’s because Google is testing a Page Experience visual indicator on SERPs, which should directly affect user behaviors. Moreover, Google is already working on a new Core Web Vitals metric for better page assessment accuracy.

#2 Keywords

Page Experience aside, keywords will also be high among the ranking factors to keep in mind in 2022 and beyond. There are multiple reasons for this, of course, including the following:

    • Keywords are what content ranks for; they inform both human visitors and crawlers of its subject and value.
    • They directly inform how well content matches the users’ search intent, which is a ranking factor in itself.
    • Google places increasingly more emphasis on keywords in meta title tags, as we will cover below.

What’s more, locally-focused keywords directly fuel local SEO, which continues to gain prominence since the pandemic began. Put simply; there is no SEO without keywords at its core. Thus, keyword research will remain as valuable as ever in 2022.

#3 Content quality

Keywords are only half the proverbial battle, however. Echoing Bill Gates’s famous 1996 quote, Google too believes that “content is king”. It consistently promotes quality content to the top of SERPs and has become consistently better at identifying and penalizing low-quality content that seeks to take advantage of its algorithms.

“Quality” is an elusive term, but we may pinpoint its primary components as the following:

    • Length; Google deeply appreciates content length, and the best-ranking content typically ranges between 1,000 and 2,500+ words.
    • Authoritativeness; Google also promotes trustworthy content and uses its PageRank-type algorithms to determine authoritativeness.
    • Search intent; finally, quality content is simply content that matches what users are looking for and answers their questions.

Needless to say, content will remain key for years to come – especially as Google’s algorithms become more sophisticated.

#4 Consistent content output

Quality is only one aspect of successful SEO, however. Perhaps equally as high among ranking factors to keep in mind in 2022 comes content output consistency. Google’s John Mueller has clearly stated as much manifold and continued to tweet about it in 2021:

A tweet by Google’s John Mueller that asserts that “SEO lives and dies with consistency”.

However, achieving both excellent quality and consistency may be impossible for many. In this regard, factors to consider include:

    • Quality beats quantity; if you have to choose one of the two, Google will value content quality more.
    • Output should match intent; you may lean more heavily on consistently producing valuable content for specific search intents that make sense for your business.
    • Technology can help; such third-party assets as post schedulers can significantly help with maintaining consistency.

Of course, the exact balance between quality and quantity will depend on your resources and business data.

#5 Backlinks

Finally, backlinks remain the proverbial backbone of SEO. Smart link-building may be among the wisest SEO practices you can engage in in 2022, especially as competition remains fierce.

Backlinks offer immense SEO and practical value for a wealth of reasons. The most notable ones among them include:

    • All backlinks, whether Follow or NoFollow, produce traffic. This traffic doesn’t just yield more revenue, but it also informs user engagement – another SEO ranking factor.
    • All backlinks typically yield more valuable traffic than SERPs traffic because it’s the more invested audiences that follow them.
    • Follow backlinks in particular also enhance your Domain Authority (DA) score and thus boost your SEO score further.

In turn, 2022 should likely see even more use of the skyscraper technique as businesses seek to reap these benefits.

Still, it is crucial to maintain a healthy balance between Follow and NoFollow backlinks. Google may penalize unnatural-looking backlink profiles, which can hamper your SEO efforts.

Google algorithm changes for 2022

Finally, to help you prioritize these factors, let us cite FirstPageSage’s research to identify the weight of each:

A pie chart on Google’s ranking factors by FirstPageSage.

As you can see, SEO’s consistent mainstays will remain strong in 2022. In order, the top 5 are:

  1. Consistent Publication of Engaging Content
  2. Keywords in Meta Title Tags
  3. Backlinks
  4. Niche Expertise
  5. User Engagement

In order, then, consistent and valuable content remains king – and keywords fuel it. Backlinks remain valuable traffic generators and inform industry authoritativeness, which ranks 4th. Finally, user engagement assures Google that you’re indeed offering a great Page Experience.

Conclusion

In summary, the ranking factors to keep in mind in 2022 are content quality and consistency, keywords, backlinks, and Page Experience. The significance of each has only changed slightly from 2021, but Page Experience, in particular, seems to stride ahead. Thankfully, it overlaps with multiple SEO best practices, so it too will favor the diligent and the prepared.

Beginner’s Guide to SEO Best Practices

Beginner’s Guide to SEO Best Practices

Search engine optimization has become somewhat of a buzzword in marketing circles. We all practice it, we all recommend it to others, and we all swear that it works. Yet, we’re not all number one on Google search results. So what gives? The answer is that there are good and bad ways to practice SEO. If you do it right, SEO can be a great asset. But if you do it wrong, you’re unlikely to see any results and may even harm your brand. For this reason, it is important to focus on SEO best practices and avoid major mistakes. And to do that, you need to learn more about search engine optimization.

 

Why is it important for beginners to learn about SEO best practices?

SEO is a complex field. As a beginner who’s just now jumping into the deep end of it, you’ll probably make some mistakes. Unfortunately, those mistakes can cost you quite a bit. At best, poor SEO strategies will be a waste of resources; you’ll put time and effort into the wrong areas and won’t see any results. It could, however, be worse: you could invest in bad SEO practices that actively harm your brand. Tactics like link farming, comment spamming, and keyword stuffing will hurt your rankings and can even earn you a penalty from Google. So if you’re new to this type of marketing strategy, knowing where to start will be crucial for your success. By focusing exclusively on best practices, you’ll avoid problems and see much better results faster.

 

Google search results page.

Best practices help you make the most of SEO.

SEO best practices to implement today

Like everything else in business, good search engine optimization starts with a good plan. So if you’re in the process of developing your SEO strategy right now, what are some digital marketing tips that can help you?

Use keywords wisely

The goal of SEO is to improve the position of your page in Google search results. The question, then, is – which results exactly? You don’t need to be at the top of every search; only those that matter most for your business. Brainstorm some key phrases that relate to your niche. Then, use a keyword research tool like Google AdWords or Keyword Discovery to find out which keywords are searched for the most. This should help you come up with a list of phrases to target.

Keep in mind, however, that you need to be selective with your keywords. You won’t have the resources to target every one of them, so you need to focus on those that yield the best results. These will often be specific phrases that include your unique services, your location, or other pertinent information. Not only will you attract more quality traffic, but you’ll also find it easier to rank because there’ll be less competition.

Match your content to search intent

All keywords have their place in SEO, but not all keywords are equally suited for everything. People search the internet in different ways and for different reasons; you’ll want to adjust to that. Broadly speaking, the intent behind searches can be informational (seeking to learn something), navigational (looking for a specific page), and transactional (trying to make a purchase). Depending on this intent, people will search for different things. So when you’re choosing a keyword for your optimized content, think about what purpose that content serves. If you’re planning a social media marketing campaign to raise awareness, for example, you’ll want to think of phrases one might search when looking for information. But if you’re trying to sell a new product, then the focus should be on keywords suited to a transactional intent.

Woman using a laptop.

Ask yourself what your users are looking for when searching for each keyword.

Optimize your website for speed, compatibility, and accessibility

Quality content is not worth much if people can’t access it. That’s why Google doesn’t only base results on keywords used but also the technical specifications of the website. Your pages need to load fast – search engines want to keep their users happy, and users don’t like waiting. You also want to make your web design responsive; that way, people can access it from different devices and browsers.

Links are your best friends

One of the best things you can do for your SEO strategy is to use links and use them well. Both internal and external links are important here but in different ways. Internal links, which point to content on your own website, help with navigation. With them, users discover related content and browse the website more easily. When another website links to your page, external links or backlinks act as a “recommendation” of your website. Search engines interpret backlinks as proof that your website is legitimate and relevant, raising your domain authority and improving your ranking.

Improve user experience

The term “search engine optimization” leads many to believe that SEO is all about somehow tricking search engines into liking your website. This couldn’t be further from the truth: ultimately, all marketing efforts come down to what your audience likes. SEO is no different – user satisfaction is what you want to aim for. Satisfied users spend more time on your website, interact with it more, and come back to it more often. Google uses all these metrics when serving up results, so it’s in your best interest to keep your users happy.

: Man smiling at the camera while sitting in front of a laptop.

User satisfaction will go a long way.

Keep up with the current trends

SEO is a dynamic field in which things change all the time. Search engines change their algorithms, users change their behavior, new websites come and go, new types of content gain and lose popularity, etc. What worked perfectly just a few months ago may yield no results now. What was unthinkable last year might be the perfect solution for this one. It is, therefore, vital to know what this year will bring to SEO and adapt to all the new trends. So don’t get complacent – keep up with the news, watch your competitors closely, and do your research regularly.

 

Additional tips that will help you make the most of SEO best practices

Staying away from black hat SEO and focusing on SEO best practices is solid advice. But it’s just the beginning. If you want to make the most of your optimization, you need to continuously invest in improvement. This means devising measures to track your progress and revising plans if required. This is the only way to maintain success long term. So start with a well-developed but flexible plan. Always think of your users first. And finally, continue to develop your strategies as the situation changes.

10 Marketing Tips for Social Media Management

10 Marketing Tips for Social Media Management

Marketing Tips for Social Media Management: is the driving force of many brands. A strong social media can make or break a brand. Here are 10 tips to create a successful social media marketing campaign.

Marketing Tips for Social Media Management

Marketing Tips for Social Media Management

1. Promote yourself in Social Media

Over the years, social media has become essential to include in your branding strategy. Along with helping you to build a brand voice consistency, social media is super creative and fun to play with. You get to portray your creative head. You can also collaborate with some cool brands that can help you grow in the online world. 

Content has always been the king. The more relatable content you post, the more traction it’s gonna bring in. Leading you to grow yourself on social media.

2. Invest in Ads

Along with organic marketing, investing in paid marketing is a fantastic way to highlight your brand, connect more users, and bringing in more traction in lesser time. If targeted well, the ROI of ads is huge as it can connect you with your prospects. 

Unlike in traditional advertising where you have to spent thousands of dollars to show few seconds of ads in front of a broader audience. Social media is a great way to showcase your ad to your target market within budget. 

So, it’s highly recommended to consider investing in ads while creating your social media management plan.

3. Build out your Social Media Strategy

Whether it’s posting, creating creative content for your target audience, engaging with your audience, or batching posts, it’s important to build out a social media strategy to have it all implemented. It is practically not possible to create content each day and post at the right time. 

  • Start with aligning your content and social media marketing goals. 
  • Get an audit done. 
  • Find inspiration and create or get your posts created. 
  • Evaluate and adjust your batching.

For tips on creating a successful marketing strategy

4. Use Social Media for customer service

We all know how important social media has become in our daily lives. People are on it almost every day for so many hours, Solving queries from your customers on social media is a great opportunity. You are able to resolve situations quickly and grow awareness of your brand. 

Social media depicts your brand in one of the most creative ways. You spend hundreds of dollars on advertising to drive your audience to your social media pages. Serving customers on social media is another way to boost traffic and letting them know that you believe in modern marketing too, Are you ready to change the way you communicate with your customers? Put on your customer service hat and wow your customers with your amazing social media management skills.

5. Advertise on Social Media

Social Media Ads have quickly become a highly effective method for making conversions. In today’s economy, businesses have no excuse for not using social ads,  Social ads are highly targeted, it increases your reach, overall market visibility, brand recognition and brings more leads/signups, Whether you are new to social media ads or are already running ads elsewhere, such as on Google, considering investing in social media ads, Diversify your efforts and incorporate more social media into your mix

6. Create an Instagram account

Instagram is a simple, fun & creative way to capture, edit & share photos, videos & messages. It is a valuable medium of social media in the future especially for the business purpose because the method of marketing and strategy are rigid but the feedbacks are higher With more than 25 million businesses actively using Instagram to market to their target audience, it’s easy to see why so many people use the app to shop

Instagram helps you to easily Target (and Retarget) your audience. We know that targeting the right audience is key to the success of your ads. But Instagram helps you reach your core audience, Its visual content empowers shoppers to make purchases.

7. Set up a Foursquare account for your business

One of the hottest areas in mobile technology is geo-location-based services that offer real-time interaction between your destination and your online audience. And Foursquare is one of them. It is the most trusted website and mobile app for providing information on facilities and events in your current geographical area and how people move through the real world.


For marketers, Foursquare offers a unique and compelling opportunity to use geo-location-based services to promote their brands in real-time. Businesses are benefiting from it by utilizing its automatic auto check-in and shout messaging features. It’s a hyper-social platform and is loved by consumers.

Just by listing your business, brand, or venue on Foursquare for free you automatically open yourself to hundreds, thousands, or potentially millions of users.

8. Create a LinkedIn profile for you and your business

LinkedIn is pretty much known for being a professional community. People engage, share business content, and showcase themselves in the most professional manner possible. 

It’s a great platform to start leveraging for you and your business. You can engage with many C-Level executives and creative people. LinkedIn is a great way to learn from their experience and collaborate with them as needed. 

People learn about your business insights on LinkedIn and professionals pay attention to the content that’s being rotated around the platform. These eyeballs could be super beneficial for your business.

9. Reply or retweet someone else on Twitter

Retweeting is very common on Twitter just like tweeting is You basically reshare someone’s content either with your add-on thought or maybe not, But it builds your credibility as Twitter notifies the brand you shared content from, This increases your chance of getting a revert from that brand and can lead to great relationship building.

10. Upload a video to YouTube

Today YouTube is the world’s dominant resource and repository for videos. Luckily there is no limit on the number of videos you can upload.

YouTube videos can be an inexpensive way to grow your business. If you are running a brand or business then it will help you to expand your audience worldwide, Uploading a video on YouTube is easy monetization, Along with that, it is free to use and an easy way to share information If you need help with your social media management set up a strategy call with Janelle today visit www.janelleajones.com.

23 Best Marketing Strategy Tips that YOU should try in your Business

23 Best Marketing Strategy Tips that YOU should try in your Business

Best Marketing Strategy Tips: In business, know what’s working for you so you can double down on that. It certainly takes effort to do the work and sign each client. But once you learn where the most output is coming from, it’s wise to repeat that very action frequently. Establish a strategy around all the activities that bring you profit. Take those steps every single day. The right strategy and consistent efforts will help you achieve goals faster.

Best Marketing Strategy Tips

Start with making a list of activities that work for you in your business…

Here are the best 23 Marketing TIPS by Janelle that you’ll need to try in your business.

1. Know your audience

With the growing diversity of marketing styles and strategies, it’s easy to forget about the importance of knowing your audience. However, we often don’t realize that knowing your audience is the first step towards building your great marketing campaign.

Once you know your audience well, you will know exactly what to show them. Their preferences, choices, tastes, likes, and dislikes. You can market to them to gauge interest in your product/service accordingly.

The key is to the market research well and knowing what is that your target audience wants to hear. You can start by developing a customer persona where you can put in details of their education, income level, family life, career, personality traits, etc. Other ways include taking surveys, understanding them from the social media world through comments, profiles. And, lastly, witness their social habits (online as well as offline).

So, now that you know that it’s gonna take some work to get your first marketing step right. Are you ready to know your audience well?

2. Refine your target audience and niche

Who is your target audience? What is your target market? If you don’t have incredibly specific answers to these questions, you could be in big trouble.
Given the current state, having a well-defined target market is more important than ever. No one can afford to target everyone.

3. Learn more about local search marketing

As the word “local” suggests, your business would show up on search engines to local users and vendors when they search for a relevant product or service. Exploring more about local search marketing might be helpful for your business.

4. Plan a local business workshop

Getting social keeps you sane and has room for a happy space in mind. You can leverage this community to make them more aware of your brand and make them love you a little more. 😉

Try to present the most relevant and useful information so the people attending it start building trust in your brand. This trust can help you create great business connections or benefit in various ways to grow your business.

A local business workshop is also recommended as when people meet in person, it’s likely to gain more trust and learn more about your personality.

5. Track your online reputation

We all have a reputation to protect. When we have a business attached to it, it becomes even more important to keep track of our reputation. As a business owner, it is critical to know what is being said about your company online.

Online reputation monitoring is important because in cases where you do get listed without knowing, it can reduce the amount of time that elapses between the listing being created and your business claiming it. It allows you to identify, keep track of, and resolve miscommunications before they cause significant damage.

These are some of the top online reputation management tools of 2021
ReputationDefender

  • Sentiment
  • Mention
  • BrandsEye
  • Attention
  • BuzzSumo
  • ReviewTrackers

6. Stay on top of current and growing trends, such as new Social Media platforms or tools

Trends come and go and it’s tempting to keep ignoring it all and keep plugging along with your head down. No matter where you work or what your career is, one thing we all have in common is that in today’s fast-paced world it is paramount to stay on top of the latest industry and business trends.

Successful people find ways to stay ahead of the curve. They keep themselves informed to identify and then take advantage of new opportunities.

Staying on top of current and growing trends keeps us up-to-date, helps us to earn respect, and brings new opportunities for growth.

Businesses that plan for growth are more successful than those that stand still. Keep up with developments in your sector, follow consumer trends, invest in new technology.

7. Advertise on the radio

Radio advertising might seem like a traditional method of reaching new consumers, but it is still effective because of how many people still listen to the radio every day. It allows a brand and business to target a specific core demographic.
Radio Advertising is highly affordable, easily produced, time-efficient, influential, and flexible.

If you are lucky, you might even find a popular radio DJ with a large following to take a personal interest in your product or service and deliver the message on air during his or her show. It can have spectacular results if everything goes right.

8. Build a website

Building a website is a no-brainer. These days it’s super easy to create your own website or delegate it to an expert. Presenting your business online and in a creative way will bring you more leads and give you an opportunity to let clients find you.

The Internet world is great to win at business, fast. Leverage the power of the digital world and start building your website, today.

9. Offer a free Webinar

A webinar is a web-based video conferencing that uses the internet to connect the individual hosting the webinar to an audience from all over the world.
Webinars have exploded in popularity in the last few years. It is one of the most important parts of any integrated marketing strategy. No matter your goal or skill level, you can offer a free webinar. Many love the go-to webinar platform. It helps to reach more people and grow your business.

10. Share your distribution channels on your website

A distribution channel represents a chain of businesses or intermediaries through which it delivers its goods or service to the customers. It plays a very important role in achieving the marketing objectives of a company. Sharing your distribution channel on your website ensures proper supply of goods, minimizes the gap between the producer & consumer, entices the customer to make a purchase, and simplifies how every consumer gets their needed and wanted products.

11. Build interesting landing pages

A landing page is crucial for your site. In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. A good landing page is going to change the course of your business. Get more landing page visits, find new customers, build your reputation and create a high-converting landing page.

12. Offer coupons on newsletters or on landing page

Your landing page should include coupons/offers/discount codes etc. It has been found out that the businesses experience a major improvement in their sales when they offer a coupon or discount. Coupons entice a consumer to make a purchase. Keep current customers coming back, to re-activate former customers, introducing new product lines, providing a way to get rid of unwanted inventory, encouraging customers to try a new brand, and much more.

Best Marketing Strategy Tips

Best Marketing Strategy Tips



13. Share your distribution channels on your website

A distribution channel represents a chain of businesses or intermediaries through which it delivers its goods or service to the customers. It plays a very important role in achieving the marketing objectives of a company. Sharing your distribution channel on your website ensures proper supply of goods, minimizes the gap between the producer & consumer, entices the customer to make a purchase, and simplifies how every consumer gets their needed and wanted products.

14. Try out marketing experiments

If you want to get the most from your digital marketing campaigns, it’s incredibly important to conduct marketing experiments. Marketing experiments help you discover what works and doesn’t work for your audience. You gain a better understanding of your audience and the content that appeals to them.

You’re ready to start conducting marketing experiments, but how do you actually get started? Check out these six tips!

  1. Create a hypothesis
  2. Gather research
  3. Prioritize the correct metrics
  4. Design your marketing experiment
  5. Test your plan
  6.  Analyze the results

15. Start a business blog

A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth and get your business more online visibility. No enterprise SEO strategy is complete without plans to build out an engaging and informative blog.

It adds value to the overall customer experience, generates leads, visibility, helps to stay ahead of the competition, and builds your network with influencer marketing.

When setting the foundation for your enterprise blog, always bear in mind longevity and scalability, which you can accomplish with a successful enterprise blog.

16. Create an email opt-in on your website or blog

An opt-in email list is a collection of email lists with information that your subscribers have willingly given to you. Using opt-in email marketing is the perfect opportunity to captivate and nurture initial leads, as someone has shown an interest in your company or product.

It can Improve conversions/response rates, build goodwill with readers, allow marketers to reach a highly targeted market or reader base, and is less expensive. Sticking to opt-in email lists can keep a company on the right side of the law, and protect them from hefty fines.

17. Make sure you optimize your website and other online content using SEO

An SEO strategy is essential for any brand to grow. And, optimizing your website and other online content using SEO helps your audience to reach your content using search engines. Analyzing opportunities based on search volume can 10x reach your content. Hence helping to get closer to your potential customers.

Keyword research and usage is one of the traditional and important steps to optimize your content for SEO. Do you know how to do effective keyword research?

18. Review and measure your Google Analytics statistics to learn more about your market and what is working to reach it

The simplest way to measure your advertising ROI and users’ reach can be figured out using Google Analytics statistics. Learning about your market gives you an edge over your competitors. What’s working on your channels to fetch customers is what you must repeat. Google analytics statistics is the way to find out what’s working for your business.

Once you get a sense of what your target customers like, you can create relevant content to attract more customers to your website.

19. Set up Google analytics on your website and blog

To analyze your website traffic, it’s recommended to set up google analytics on your website and blog. This way you know which page of your website is most likable. You can find easy guides on Google to help you set up google analytics or you can hire an expert to do the same. DIY is recommended if you’re starting new in the business.

20. Record a video blog post

Today, even text is replacing video. @smexaminer once mentioned that “video blogging helps you build connections with your viewers like no other blogging format.”

The audience likes to know who they’re interacting with, a face that talks about their problems and provides them with solutions to those problems, or makes them laugh, or shows creativity. So, a video blog post is a new route to landing your customers’ minds.

21. Comment on another blog post, leaving your name and website URL with your comment

Networking is great. It can open doors to so many opportunities. However, when you engage in other people’s content, make sure you leave your name and website so there’s a way other people can reach you if they like your thoughts or opinions. That’s how you gain traction in multiple ways towards your brands.

What are some of your favorite brands to engage with?

22. Start a free monthly email newsletter

Since you’re just starting out or maybe you’re an established brand, people will not buy from your unless they’re in need of it, Starting a free monthly email newsletter at any stage in your business gives you many advantages like:

  • can bring exposure to your brand
  • can be a giveaway for your brand that you can bring traction to
  • lets user understand your brand fully
  • helps you to reach your target audience
  • Moreover, it can help you promote your product/service guilt-free

A tip is to keep a ratio of 4:1 which means you share 4 valuable pieces of content for free and then 1 newsletter could be to promote your brand

23. Use A/B testing to measure the effectiveness of your email campaigns, and consider segmenting the list to better target your markets’ interests

You cannot win in one go in the online world or elsewhere. A/B testing is important to perform to check the metric and see what works for your brand. When you understand the interests of your target audience, it helps you understand their need, resulting in modifying your product or service, Knowing what your customers like is the best marketing you can do.

Also segmenting is super important, Your email lists can be a mix of cold audience, hot audience, warm audience, etc. Some of your audience might want to only enjoy the free content and some might want to buy from you. The segmenting will help you filter and create a funnel for you and your audience.

36 Effective Marketing Tips to Implement Today!

36 Effective Marketing Tips to Implement Today!

Effective marketing tips can be difficult to figure out. In order to make your business a hit, you’ll need the right marketing strategies.

Read the 36 Effective Marketing Tips and Strategies that You’ll Need to Know NOW.

1. Identify your buyer persona

Knowing your audience inside-out gives you a sense of their liking and personality. A marketing campaign works well when it hits consumers’ pain points and fears, providing them with a solution.

 Create a fictional representation of your ideal customers based on data and research and list everything about them that can benefit you with selling to them. Start with their:

  • Background
  • Income level
  • Education
  • Demographics (age, gender, location)
  • Goals
  • Challenges

2. Understand the power of existing customers

While in the hustle of bringing in new business, never underestimate the power of your existing customers. After all, they’re the ones that bring in cash flow in the first place. Your old customers should never disappear into a black hole.

 The great advice is to schedule your time for new business outreach and keep your old customers happy.

 3. Lean into word of mouth as a promotion channel

 Trust is the biggest factor in marketing. Give attractive offers to your existing customers so that they can refer you to new customers. Your friends and family can also come into play here to promote your brand in their network. Even today, word of mouth is so powerful to leverage.

 It can take forever to build a huge business while finding and closing each client by yourself. This can naturally decrease your efforts.

 Do you lean into word of mouth as a promotional tool?

4. Encourage happy customers to share their experience

 Consumers are often more motivated to review your brand when they’ve had a bad experience. Leverage the power of word of mouth and transform your best customers into brand ambassadors who love to share their experiences.

  Here are some ways you can use to motivate your customers:

  • Exceed expectations by personalizing
  • Ask for feedback, not testimonials
  • Inspire them to share
  • Understand that timing is everything
  • Make it personal, emotional, and easy

 5. Send past customers free samples and other incentives to regain their business

Customers stop buying for a reason. Know that reason and never repeat it if you want to regain your past customers. Send some freebies to attract them back to your brand. Provide them other incentives so they know that you’re not just a money-making machine but a business that cares about their audience.

6. Write Blog Posts on a regular basis

People are constantly on search engines. To put out your content as much as possible, you must create content on a regular basis. To create any posts, pins, your base needs to be a solid piece of content that can be no better than blog posts.

It is essential to write blog posts on a regular basis and repurposed content through that. This helps you stay on top of the trends and closer to your audience.

7. Join your local chamber of commerce

It’s important you surround yourself with the people who get you and push you to work harder than you did yesterday. Joining your local chamber of commerce will help to open one of such doors for you.

If you’ve got time and money, invest it in yourself. Are you ready?


8. Rent a booth at a Trade Show

Renting a booth essentially means that you pay a sum for a booth made from existing booth materials and you use it for a specific time frame.

If you are exhibiting at your very first trade show, renting your trade show booth will allow you to go through the entire exhibit process before you make the commitment and invest in purchasing a trade show booth.

Renting will save you the ongoing expenses of shipping, handling, storage, damages, and refurbishment. It will also give you the flexibility to adjust, remove, or add elements to the exhibit so they can fulfill the needs of your company.

9. Check your online directory listings and get listed in desirable directories

Not everyone from your target audience actively uses social media, many refer to directories as well. And, it is anyway great to explore and get associated with all the possible platforms to reach your target customers.

There are many online directory listings, paid and unpaid, to help you get listed. Research for the directories that suit your brand and apply to them today!


10. Consult Agencies and Freelancers for Web Design help

You can do everything on your own unless you want to grow where you actually have an edge. Web design help is always recommended as experts suggest the best possible ways to meet your design needs. Most importantly, you get the work done in the desired time.

We have a tendency to work on multiple projects which could lead to procrastinating on this one. So, taking help is okay and delegation is smart.

11. Track your sites with an analytics tool

 Like Google Analytics, there are many analytics tools that you can leverage to track the performance & traffic of your sites. It’s very easy to track your sites’ data and helps us define our next action steps accordingly.

 From my personal experience, the biggest advantage of using analytics is that you get to brainstorm on creating a solid distribution strategy and know where to put your hard-earned money in terms of ads and efforts.

 12. Review and measure your Google Analytics statistics to learn more about your market and what is working to reach it

 The simplest way to measure your advertising ROI and users’ reach can be figured out using Google Analytics statistics. Learning about your market gives you an edge over your competitors. What’s working on your channels to fetch customers is what you must repeat. Google Analytics statistics is the way to find out what’s working for your business. 

 Once you get a sense of what your target customers like, you can create relevant content to attract more customers to your website.

13. Make sure you’re capturing web prospect’s information

 Building a site, being active on social media, investing in ads… we’re doing it all for all those prospects. So, it becomes super important to make sure that we have various sections available where a web prospect’s information can be captured.

 You can also offer them giveaways and digital goodies in exchange for their contact details. This way, you can build your email list and also know that your prospects are there on that list to send promotional content to.

 14. Create a digital version of your brochure for your website

 Creating a website or social media presence isn’t enough to build a solid foothold on the online platform. You must make it functional & optimize it in different ways. Creating a digital version of your brochure for your website will not only help people learn about your specific skill set on the planet. It can also help you generate leads while making people aware of your brand. You can also do a giveaway in exchange for your audience’s email or phone number.

 Do you share any giveaways with your audience at the moment?

15. Advertise in a target publication your market leads

Targeted advertising is beneficial for both ends, that is, for advertisers and consumers. It can go a long way in building your brand and creating a loyal base of customers.

 Irrelevant pop-up ads can bother users so much that they may install pop-ups or ad blockers. But target ads can help you reach out to the right consumers with extremely relevant ads. When people see adverts selling services, products, or experiences that they feel are relevant or useful to them, they are more likely to click on such ads.

 It’s a win-win for all. 

 16. Consider PPC advertising

 PPC stands for pay-per-click. Advertising through the pay-per-click guarantees results faster than SEO. The most common PPC ads appear on the search results pages of search engines like Google and Bing.

These significantly provide instant traffic, contribute to business goals, drive warm leads, lead to positive ROI, and are measurable, cost-effective, and much more.

17. Create an Instagram account

 Instagram is a simple, fun & creative way to capture, edit & share photos, videos & messages.

 It is a valuable medium of social media in the future, especially for business purposes, because the methods of marketing and strategy are rigid, but the feedbacks are higher.

With more than 25 million businesses actively using Instagram to market to their target audience, it’s easy to see why so many people use the app to shop.  Instagram helps you to target (and retarget) your audience easily. We know that targeting the right audience is key to the success of your ads. Instagram allows you to reach your core audience. Its visual content empowers shoppers to make purchases.

18. Create a Twitter account and start following the experts and influencers in your industry

 Learning is never enough. It is good to stay on top of the trending topics in your industry and learn from the experts, especially now that it has become really cheap today. Most of the great leaders & coaches actively use Twitter or get it done from their team.

 Creating a Twitter account and following your favorite influencers can bring you much insight and inspiration to work better. Twitter is a fun and professional place to be. Don’t lose out on the opportunities that the internet is giving you.

 19. Reply or retweet someone else on Twitter

 Retweeting is very common on Twitter, just like tweeting is. You basically reshare someone’s content either with your add-on thought or maybe not.

 But it builds your credibility as Twitter notifies the brand you shared content from. This increases your chance of getting a revert from that brand and can lead to great relationship building.

 20. Create a LinkedIn profile for you and your business

 LinkedIn is pretty much known for being a professional community. People engage, share business content, and showcase themselves in the most professional manner possible.

 It’s a great platform to start leveraging for you and your business. You can engage with many C-Level executives and creative people over LinkedIn to learn from their experience and collaborate with them as needed.

 People learn about your business insights on LinkedIn, and professionals pay attention to the content rotated around the platform. These eyeballs could be super beneficial for your business.

 21. Set up a Foursquare account for your business

 One of the hottest areas in mobile technology is geo-location-based services that offer real-time interaction between your destination and your online audience. And Foursquare is one of them. It is the most trusted website and mobile app for providing information on facilities and events in your current geographical area and how people move through the real world.

 For marketers, Foursquare offers a unique and compelling opportunity to use geo-location-based services to promote their brands in real-time. Businesses are benefiting from it by utilizing its automatic auto check-in and shout messaging features. It’s a hyper-social platform and is loved by consumers.

 Just by listing your business, brand, or venue on Foursquare for free, you automatically open yourself to hundreds, thousands, or potentially millions of users.

 22. Create an editorial calendar for your blog and social media content

 An editorial calendar is a must for consistent content distribution. It isn’t feasible for any business owner or any other person to regularly post at accurate times and come up with the same creativity every single day.

Batching allows you to create content in advance, and this is a great way to strategize your content and get rid of posting every day.

23. Start a pay-per-click campaign using Google AdWords or Facebook ads 

 Growing organic is great but putting in money to run ads is even better. It lets you hit the right target audience as well as reach them faster.

 A Facebook ad starts from creating a compelling copy for your ad. Leverage the business manager of your Facebook ad account and set up the needful. Even today, it costs less to pay for your Facebook ads compared to the ROI it brings in.

 Google AdWords is yet another alternative to a great paid marketing campaign. Pay-per-click helps you pay when someone shows an interest in your product/service. So, basically, you pay to attract your target audience.

24. Invest in ads

 Along with organic marketing, investing in paid marketing is a fantastic way to highlight your brand, connect more users, and bringing in more traction in lesser time. If targeted well, the ROI of ads is huge as it can connect you with your prospects.

 Unlike traditional advertising, where you have to spent thousands of dollars to show few seconds of ads in front of a broader audience, social media is a great way to showcase your ad to your target market within budget.

So, it’s highly recommended to consider investing in ads while creating an online campaign. Comment your questions below about paid media and marketing.

25. Upload a video to YouTube

 YouTube is the world’s dominant resource and repository for videos today. Luckily, there is no limit on the number of videos you can upload.

 YouTube videos can be an inexpensive way to grow your business. If you are running a brand or business, then it will help you expand your audience worldwide. Uploading a video on YouTube is easy monetization. Along with that, it is free to use and an easy way to share information.

 26. Use social media for customer service

We all know how important social media has become in our daily lives. People are on social media almost every day for so many hours. Solving your customers’ queries on social media is an excellent opportunity to resolve it all quickly and grow awareness of your brand.

 Social media depicts your brand in one of the most creative ways, and you put in hundreds of dollars on advertising to drive your audience to your social media pages. Serving customers on social media is another way to boost traffic and let them know that you believe in modern marketing.

 Are you ready to change the way you communicate with your customers?

28. Try co-marketing

 Co-marketing is a marketing practice where two companies cooperate with separate distribution channels. If you want to broaden your audience, increase brand awareness, or offer new content to your audience/test out a product, co-marketing works wonders for you.

 It doubles your chances, your leads, and your resources, all while spending half of the budget.

 29. Revisit or start your market research

 Increasing competition, rapid developments in technology, ever-changing tastes, and consumers’ preferences enable revisiting or starting market research.

 Market research guides your communication with current and potential customers, helps you identify opportunities in the marketplace, minimize risks, measures your reputation, identify potential problems, plan ahead and establish your market positioning.

  In short, marketing research helps to keep pace with the changing environment.

30. Conduct a focus group

A focus group is a form of qualitative market research in which a group of individuals come together to discuss specific topics. The focus group must be designed in a way that allows participants to feel free to discuss potential pain points.  Conducting a focus group allows you to ask questions that can’t be easily fielded in a written survey. A key advantage of focus groups is that they take place face-to-face so that you can measure reactions, and not just opinions. They are not only time-saving and replicable but also provide more detailed insights into key questions

 31. Match benefits to your features to use for creating effective marketing messages

 Creating an Irresistible Marketing Message is the way to win your customer’s heart.

 This five-step formula will help you create a marketing message that grabs your customer’s attention and leaves them begging for more.

  • Identify your target market.
  • Identify the problems that your target market experiences.
  • Present your solutions to your market’s problems.
  • Present the results you’ve produced for other people in the same situation.

Explain what makes you different from your competitors.

 32. Launch a multi-piece direct mail campaign

 Creating a series of emails in advance is always better than rushing through the last moment to make your email campaigns consistent. From your teaser to promotional emails, you can create sets of emails (often known as multi-piece) that can be a huge time saver and strategic enough.

 Choose an email marketing software that suits your needs and begin from there.

33. Sign-up for the Help a Reporter Out (HARO) email list and submit to be interviewed for media stories

HARO connects journalists seeking expertise to include in their content with sources who have that expertise. It is the fastest and easiest way for you to generate earned media coverage for yourself and your brand on a consistent basis.

HARO is also used by reporters, bloggers, influencers, and many others looking to connect with expert sources. This source is also vital for brands looking to connect with the best media outlets in their industry.  It helps to connect journalists with subject matter experts and allows users to spend less time on research and more time responding to interested journalists.

34. Create multiple approaches, and split test your mailings to measure the impact

 Reaching your target audience’s inboxes can be a little tricky sometimes. Have your approaches ready for emails when they’re bounced back. Also, split test with different types of content for them to know what they like.

Marketing is all about trial and success. Your split tests help you get the ultimate coverage for that piece of content that creates opportunities for your brand further.

 The other hack is to keep a check on the call-to-action click rate to measure impact.

 35. Include a clear and enticing call-to-action on every direct mail

 Emails that don’t drive traction are not what your ultimate goal is. All your efforts behind this practice are to bring the audience closer to your brand. So, it’s important to include a clear and enticing call to action that readers can’t resist clicking through.

 Drop your call-to-action in the comments below with a tagline that people would want to know more about. 

 36. Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings

 Going that extra mile is important in locating opportunities. Everyone sends newsletters and creative content in their mailings. When you do a giveaway for something that your audience needs, you will make yourself stand out from the crowd.

Leverage mailings to show your audience how much you know about their needs and how you love to pamper them. A brand is always successful because of its audience. Start by inserting creative giveaways to attract your audience towards your brand.