Looking for dedicated marketing leadership for your education organization? Learn more about working with a Fractional CMO. 

Strategic Marketing Consulting

Engagement Structure: 3-6 month retainer agreements

What’s Included:

• Comprehensive marketing strategy development
• Brand positioning and competitive analysis
• Multi-channel campaign planning and execution roadmap
• Content marketing and thought leadership framework
• Social media growth strategy
• Performance metrics and KPI tracking
• Monthly strategic review sessions

Deliverables:

• 90-day marketing roadmap
• Brand positioning document
• Content calendar and editorial guidelines
• Campaign briefs and creative direction
• Monthly performance reports

Ideal For: EdTech companies, corporate L&D teams, educational institutions, and education-focused organizations seeking comprehensive marketing strategy support

Executive Advisory

Engagement Structure: Ongoing monthly partnership

What’s Included:

• Monthly strategic advisory sessions (2-4 hours)
• Ad-hoc consultation via email/phone
• Market insights and competitive intelligence
• Go-to-market strategy for new products
• Crisis communications support
• Access to industry network and partnerships

Deliverables:

• Monthly strategic recommendations
• Quarterly business reviews
• Industry trend analysis and reports

Ideal For: C-suite executives and marketing leaders navigating growth, pivots, or market expansion

Corporate Workshops & Training

Engagement Structure: Half-day, full-day, or multi-day sessions

Available Workshop Topics:

Marketing Strategy for Education Companies

• Stakeholder identification and messaging
• Product marketing fundamentals for education
• Content strategy and thought leadership
• Measuring marketing ROI

Building Brand Authority Through Content

• Thought leadership positioning in education
• Podcast and media strategy for B2B
• LinkedIn and social media for corporate reach
• Speaking and visibility strategies

Adoption-Focused System Design

• Designing systems people actually use
• Marketing to corporate L&D buyers
• Change management and user adoption
• Case studies and best practices

Deliverables:

• Customized workshop materials
• Implementation workbooks
• 30-day follow-up consultation

Ideal For: Marketing teams, leadership groups, and company-wide training initiatives

Speaking Engagements

Available Formats: Keynotes, panel discussions, conference presentations

Speaking Topics:

• The Future of Education Marketing
• Marketing Strategies for Education Companies
• Building Thought Leadership Through Content
• Adoption-Focused System Design
• AI Implementation in Education Marketing
• Podcast Strategy for B2B Companies

Contact: hello@janelleajones.com

One-Day Strategy Intensive

Engagement Structure: Single full-day session (8 hours)

What’s Included:

• Pre-session audit of current marketing efforts
• Full-day strategic planning session
• 90-day implementation roadmap
• Marketing strategy documentation
• Two 30-minute follow-up sessions (30 & 60 days post-intensive)

Deliverables:

• Marketing strategy document
• 90-day action plan with milestones
• Prioritized tactics and timeline
• Resource allocation recommendations

Ideal For: Companies needing rapid strategic clarity or launching new initiatives