the janelle show
I wanted to start a podcast as a way to share my opinion on various topics. I realized that there were unmet needs for women who were seemingly doing it all as mothers, entrepreneurs, and women. There wasn’t a strong voice for women who run businesses and live the lifestyle of their dreams on social media and content platforms. In my user research, I realized that people wanted a dedicated space to go to where they could connect with someone who had similar interests and problems.
So I decided to create The Janelle Show to connect listeners with speakers to who they could relate. The Janelle Show Arise provides a dedicated space for motivation, connection, and tangible next steps in business and life. Within 90 days of launching, we were able to build up a loyal community of supporters. People loved the show and they are coming back to re-engage with the same content.
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TARGET AUDIENCE
The target audience for the Janelle Show podcast is female entrepreneurs. These women are moms that desire more out of their life and their businesses.
PODCAST ART COVER- LOGO DESIGN
Our first step was to design the logo and app icon. We held a design workshop to understand the identity and vision of the brand to gather inspiration.
Our goal was to create a logo that would easily communicate what the podcast was and also symbolized the vision and value of the podcast. To communicate this, we explored several different themes, including Text-based logos and image-based logos.
CHALLENGE
Because I was new to podcasting I had to learn everything by teaching myself. So I watched various youtube videos and joined different Facebook groups and podcast networks.
THOUGHT PROCESS
If I could find a way to consistently share my message then I would be able to engage with my audience on a deeper level and find my tribe.
THE SOLUTION
I set up a podcast on the hosting platform Libsyn. I needed items like my podcast art, podcast description, and show notes for every show. I record my podcast on zoom so that I am also able to use the video to market the podcast on youtube. I also use all social media platforms to market the podcast to increase listenership.
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Ready to aim higher for your online business?
Meet Janelle A Jones: brand consultant extraordinaire, entrepreneurial queen, marketing expert, explorer of cities, author, mother, & most importantly— here for you & your business.
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