ABOUT JANELLE
YOU MIGHT HAVE SEEN ME ON
Marketing Strategist & Consultant
Specializing in Education Company Marketing
I help education companies develop marketing strategies that increase brand awareness, improve customer acquisition, and drive measurable business results. With extensive experience in the education sector, I bring both strategic expertise and practical implementation knowledge to every engagement.
At the forefront of this mission is Janelle Jones, a seasoned marketing strategist who combines her passion for education with the power of travel. With a proven track record of driving transformative results for EdTech and travel brands, Janelle specializes in crafting strategies that inspire curiosity, foster growth, and create lasting connections.
Credentials & Experience
Education:
- Master’s Degree in Digital Marketing, Full Sail University (Salutatorian)
- Bachelor’s Degree in Sociology, Georgia State University
Professional Recognition:
- Contributing Writer: Business Insider, Parents.com, Home Business Magazine
- Podcast Host: The Janelle Show
- Published Marketing Strategist
Areas of Expertise
Strategic Marketing Consulting:
- Brand positioning and narrative development
- Multi-channel marketing campaign strategy
- Digital presence optimization
- Customer retention and loyalty programs
- Thought leadership development
- Data-driven marketing analysis
Industry Specialization:
- EdTech companies and educational platforms
- Corporate learning & development departments
- Educational institutions and training providers
- Travel brands with education-focused offerings
- Organizations innovating in learning and development
Unique Perspective
My approach combines corporate marketing expertise with firsthand experience rebuilding education systems. As someone who has worldschooled my children across Asia, Europe, and Latin America while running multiple companies, I understand how education works both theoretically and in practice, under real-world constraints. This perspective helps organizations design marketing strategies and systems that work in reality, not just on paper.
Strategic Clarity:
I provide direct, actionable recommendations aligned with your business objectives and market realities.
Measurable Outcomes:
Every engagement includes clear KPIs, deliverables, and success metrics established upfront.
Industry Knowledge:
Deep understanding of EdTech stakeholder needs, travel industry dynamics, and corporate learning & development priorities.
Implementation Focus:
Strategies designed for real-world execution, not theoretical frameworks.
Client Engagements
I work with companies through:
- Consulting retainers (3-6 month engagements)
- Strategic advisory (ongoing partnership)
- Corporate workshops (half-day to multi-day training)
- Speaking engagements (keynotes and panels)
Let’s Discuss Your Marketing Challenges
Schedule a discovery call to explore how we can work together.